The Top 10 Reasons to Use AdWords for Your Business
Back in October of 2000, Google changed online marketing forever when it launched its “Self-Service Advertising Program.” Just over a decade later, Google was generating a whopping $42 billion (U.S.) in revenue off of its advertising platform – today, this is known as Google AdWords, and using AdWords for your business has become a must-have part of its success.
If you’re not familiar with AdWords, it’s simply a pay-per-click service which allows you to create and run ads for your business; these clickable ads are then displayed in Google’s search results, and by using the right keywords for your target audience, you’ve already taken the right step forward because you’re reaching people who have an interest in your product or service. Whether you are running a restaurant business in Malaysia or tourism company in Dubai, or you are a real estate developer in the Philippines, AdWords is for you.
Intrigued?
Here are the top 10 reasons why your business should be using AdWords:
1. AdWords is Measureable/Flexible
AdWords is among the best resources to measure what’s working for your marketing efforts and what isn’t, because it comes fully loaded with plenty of PPC (pay-per-click) metrics that do the work for you. Additionally, AdWords is flexible because it offers customizable options for your campaign to suit your particular needs; for example, it can be used to display specific keyword match types, provide ad extensions, narrow your audience, provide access to non-search sites and leverage the display network.
2. AdWords is Faster Than SEO
A big drawback that we’ve seen with SEO (search engine optimization) is that it can take months before you notice any results because of competition and the time it takes to “prove itself;” this is not so with AdWords. Once an AdWords campaign goes live, ads will appear and you will see instant results such as visitor data.
3. AdWords is More Engaging
Because it’s one of its primary sources of income, Google is constantly improving AdWords, and along the way the search engine giant noticed that product listing ads and in-video ads on YouTube get more clicks from more users. These engaging ads equate to more revenue for Google, and advertisers too, because of new ad formats and extensions.
4. AdWords Can Control Your Advertising Costs
This is something that’s truly beneficial about AdWords for small businesses; you can actually set a maximum cost-per-day for your campaign! How does this help your business? It allows you to budget your campaign accordingly without worrying about going over that budget – the worst-case scenario would be that the amount of ads will begin to decrease as your budget gets lower.
5. AdWords Helps Beat Your Competitors
Because of AdWords’ speed when compared to SEO, there’s a major advantage over your competitors in play; you’ll already be appearing in search engines, so your site will be receiving more clicks from search results than all of the other companies in your industry.
6. AdWords is Taking Over the SERPs
AdWords is often called “Google’s baby” (as it should be; it accounts for about 97-percent of its revenue), and over time the SERP has changed so that more and more above-the-fold real estate is given to ads rather than organic results. While this can indeed be frustrating for both SEO and users, if you engage in PPC it’s not all bad – it’s actually an opportunity for you to get your message high up on the SERP in a highly-clickable fashion.
7. AdWords Traffic Might Convert Better Than Organic Variants
We know that organic traffic is awesome, and it should never be doubted – but there’s some evidence that shows paid search traffic converts better than organic traffic, with conversion rates up to two times higher.
8. AdWords Complements Your Other Marketing Channels
Through tactics such as AdWords remarketing, you can complement your other marketing efforts; you can track past visitors to your website with a cookie, and your display ads will then “follow” them around the Internet so your brand stays at the top of someone’s mind.
9. AdWords is (Usually) Easier Than SEO
We already established that AdWords is faster than SEO, but we find that AdWords requires much less effort to maintain than SEO efforts, as well; not only is an enormous beast of a website difficult to keep up-to-date, but in order to increase organic traffic, it takes a team of three to five workers constantly churning out SEO content, working on optimization and building links.
10. Businesses Find Out More About Their Market with AdWords
It’s important to get into the minds of your ideal customers, as understanding your audience makes it much easier to deal with customers and discover what they want. However, in reality, this is far from easy to do; traditional methods such as questionnaires and interviews only produce limited results. Google AdWords yields information about customer habits and requirements that business owners in previous generations could only dream about.
If you understand how it operates while obtaining assistance from Google AdWords experts like us here at WELS GLOBAL, the rewards can be massive.
WELS GLOBAL is the kind of digital marketing guru you can always count on when getting your business exposed is the number one priority. We offer a plethora of other services that can grow your operations in ways you never even dreamed of – just visit http://www.welsglobal.com/digital-marketing/ for a glimpse into the future of your company’s success.
