Overcoming Online Challenges
Marketing has taken a turn for the digital, and when it comes to digital marketing in Penang, the rules still apply: Every marketing professional faces certain challenges when working with businesses looking to build a strong online presence, and which want to generate powerful ROI (return on investment). Before we delve into these challenges and their inherent solutions, let’s briefly discuss digital marketing in Penang within this context.
Most marketing companies in this part of the world are offering their services to “remote” clients, and while WELS GLOBAL does the same, we believe in serving the local business scene just as professionally. As a local SEO agency in Penang, we understand clients’ needs wholeheartedly, and can easily interpret their requirements like it’s a second language to us; indeed, when it comes to digital marketing in Penang, we are consummate experts.
Solution to Overcoming Online Challenges #1:
Generating Leads and Traffic
We’re going to be absolutely honest and up front here, so there’s no miscommunication: In the business world, leads are directly related to business growth. To target those leads, we need to get a specific audience to hear a company’s message – and therein lies the challenge: In today’s increasingly fast-paced digital landscape, people are bombarded with a ton of content in the form of texts, videos or images, and it has become very hard to stand out among an audience without offering quality content with the right connecting message.
The solution? Generating leads and traffic, which involves creating content that a targeted audience is searching for as well as thoroughly researching their “emotional connection points” and speaking their language. Another approach is to target different channels in which the intended audience spends most of their time (such as social media platforms).
Solution to Overcoming Online Challenges #2:
Budgeting for Marketing Needs
It was – and always is – a challenge for marketers to secure a certain budget from a client; the challenge presented here is that small businesses or a business that has just started growing will normally have a hard time justifying higher marketing spend (or even flexible marketing spend). Representatives of a digital marketing agency are tasked with the sometimes difficult job of convincing these clients to stretch their flexible budgets to see results.
When it comes to digital marketing in Penang, many agencies are showing clients proof of their marketing efforts’ ROI, in the hopes that their flexible budgets will be increased – indeed, this is a sure-fire way to obtain increased budget allowances from just about any organization. Once you begin working with a company or business, you should focus on effective strategies if you’re aware that your marketing efforts require a higher budget.
Solution to Overcoming Online Challenges #3:
Targeting International Audiences
Many businesses are operated on a global scale and situated in different time zones, staffed with folks speaking many different languages, so at every location the marketing must be handled effectively in order to speak to a certain audience. The challenge here is that international business is inundated with different buyer personas – one single marketing “language” cannot be universally applied, and different locations require varied content. So it comes down to this: How to best communicate with these different audiences while sending a company’s core message.
When creating online content for an international audience, it should be remembered that the content must be appealing to a global community, and when applicable this can include writing in the native language of a specific country. Keep yourself up-to-date with regard to location-specific measures, as this will help you connect more easily, and learn to adapt content or a marketing strategy in response to that location’s challenges.
Are you operating a business in Penang and find yourself facing such digital marketing challenges? WELS GLOBAL can help by discussing solutions with you and helping you navigate the sometimes treacherous online marketing roadmap.
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