Our participation at Gulfood 2026 marked a pivotal milestone for 1 Attimo InForma as we advance plans to expand across the UAE, GCC, and wider MENA region.
Throughout the exhibition, we welcomed retailers, distributors, and industry leaders from multiple markets, all keen to explore premium, functional, and on-the-go food solutions tailored for today’s health-conscious consumers.
The conversations were commercially focused, forward-looking, and highly encouraging, reinforcing the growing regional appetite for authentic, performance-driven snacking brands.
Outstanding Market Response
One of the most rewarding outcomes of the event was the strong validation across our portfolio.
Visitors showed particular interest in our protein-rich, keto-friendly snacks, collagen-enriched bars, and functional drinks, all crafted in Italy with a focus on taste, clean formulations, and everyday wellness.
From packaging design to ingredient transparency and flavour profiles, the feedback confirmed what modern GCC and MENA consumers increasingly demand: products that genuinely deliver on nutritional claims without compromising on enjoyment or convenience.
Strengthening Regional Partnerships
Gulfood proved to be a powerful platform to advance discussions with potential partners across the Middle East.
Meetings focused on channel strategies for convenience stores, e-commerce platforms, supermarkets, hypermarkets, and specialty wellness retailers, alongside longer-term expansion planning across Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, and other regional markets.
We are pleased to share that we will be announcing our first regional distribution partner very soon, marking the next major step toward bringing 1 Attimo InForma to shelves across the region.
Preparing for Market Launches
As we transition from exhibition momentum to execution, our immediate focus is on delivering a successful launch in the UAE, followed by a structured rollout across the rest of the GCC.
From regulatory registrations and supply-chain readiness to retail onboarding and marketing activations, the foundation is being laid for rapid and sustainable growth. Sampling programs, influencer collaborations, retail demonstrations, and community-driven wellness partnerships will form part of the launch strategy, ensuring consumers can experience our products first-hand.
This phased approach allows us to build strong in-market performance in the UAE before expanding into neighboring GCC markets in the months ahead.
A Word of Thanks
Large-scale international exhibitions are never achieved alone.
A sincere thank-you goes to the entire team who worked tirelessly behind the scenes and on the show floor, from stand design and logistics to partner meetings and commercial negotiations. Your dedication and professionalism were instrumental in making our presence at Gulfood such a success.
We are equally grateful to every visitor, partner, and industry colleague who took the time to connect with us. Your interest and enthusiasm continue to drive our next phase of growth.
“The journey for 1 Attimo InForma across the UAE, GCC, and wider MENA region is only just beginning, and with major partnership announcements coming soon, exciting developments lie ahead.”
